Kwani | Easy Casual Flow Dress

"I have worn the same dress six times in a fortnight, and my daughter rang to ask if I was alright. I was wearing it because I had not bothered to take it off."

The Kwani is the dress our customers stop putting away. Once in beige because they wanted to test it. Then again in green or black, because by the time the first one had arrived in the post it had quietly become the thing they reached for every other day.

A soft cotton midi, cut on a gentle A line that skims the middle instead of clinging to it. A round neckline that sits right, short sleeves that end at the flattering place on a real arm, and a body that falls away rather than hugs. And, because it matters more at our age than anyone admits, proper deep pockets. The kind that hold a phone, a set of keys and a lip balm, so you can walk the dog to the corner without carrying a bag.

Why women our age keep reaching for it

• It does not cling. Light, breathable cotton that hangs the way a proper summer dress is supposed to, even on a warm day.
• It does not tent. The soft A line is the middle ground between something too tight and something shaped like a hospital gown. It skims, it does not swamp.
• Real, deep pockets. Not the decorative kind. Deep enough for a phone and your keys, so your hands and your shoulders are free.
• Four quiet colours, sizes 8 to 24. Beige, black, green and a warmer orange. Most of our customers buy two.

Why the price is what it is

£51.95 for a cotton midi with real pockets is, frankly, on the suspicious side. Most of our customers ask. So here is the honest comparison, written on the back of a notebook in our office.

We are 22 years old this month, and the Anniversary Sale is the only time of year we let go of these prices. Once a colour is gone for the season, it is gone until next May.

Stack the sizes, stack the savings

• Buy 2, save 15% extra
• Buy 3, save 20% extra
• Buy 4, save 25% extra
• Buy 5, save 30% extra

The discount comes off automatically in the basket. Most customers grab two colours. The popular ones, beige and green, are already running low.

What arrives in the post

Every order comes wrapped in soft tissue inside a small kraft paper parcel, tied with natural twine, with a handwritten note from Eleanor tucked inside. About a week with Royal Mail. Tracked. Free.

"Thank you for trying us. Hope this one earns its place in your wardrobe."

How it fits

The Kwani runs true to UK size. If you are between sizes or want a looser drape, size up by one. The fit is intentionally relaxed through the body.

• S fits UK 8 to 10
• M fits UK 10 to 12
• L fits UK 12 to 14
• XL fits UK 14 to 16
• XXL fits UK 16 to 18
• 3XL fits UK 18 to 20
• 4XL fits UK 20 to 22
• 5XL fits UK 22 to 24

No questions, 30 day returns

If it does not earn a place in your wardrobe, post it back within 30 days for a full refund. No restocking fee, no questions. We would rather it went to someone who will wear it.

A few of the recent reviews

"I ordered the beige to test it and went straight back for the green. It has pockets, it does not cling, and I have worn it more than anything else I own this summer." — Margaret, 64

"Light enough for a warm day, smart enough for lunch out, and the pockets mean I can leave the handbag at home. I have ordered two more." — Jennifer, 58

"The first dress in years that does not look like I gave up. My daughter ordered one in black after she saw mine." — Linda, 71

4.6 stars across 1847 verified buyers, most of them women aged 50 to 80.